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We believe scientists have an obligation beyond learning what is true.
They should be eager
to deliver science-based improvements to friends and family and let
others know about them.
Science Phase We select or invent helpful, science-based
“four-leaf-clovers” overlooked by traditional marketers because they are
not proprietary and highly profitable in the dollar sense.
Engineering Phase We develop easy-to-use, inexpensive, rugged,
high-value methods of packaging and delivering the useful technologies
to you.
Marketing Phase We don’t employ traditional marketing techniques
because they are terribly inefficient and antithetical to “simple” and
“inexpensive”. Pro Bono Marketing is the most efficient,
economical method of delivering the fruits of science to you:
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Pro Bono Marketing |
Traditional
Marketing |
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identity |
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with you |
pretend it’s with you |
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product needed |
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yes |
say it is |
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product beneficial |
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yes |
say it is |
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disclosure |
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full, detailed disclosure |
reveal as little as possible |
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desire competition |
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yes |
no |
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patent |
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no |
if possible |
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trademark |
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no |
absolutely |
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goals |
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greatest benefit /
lowest cost |
greatest profit |
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appeal |
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objective |
subjective |
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advertising |
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honest & informative |
propaganda |
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packaging |
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utilitarian |
appealing, expensive |
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efficiency |
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high |
many costly, unnecessary steps |
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pricing |
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at cost |
what the traffic will bear |
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… microbiocide (silver+water+air) |
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… cleans indoor
air efficiently |
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… controls energy
flow in buildings |
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… housekeeping solutions |
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… protects HVAC
water systems |
Your Phase
After you experience the benefits of any of these materials, we
believe you will want friends and family to experience them
also. There are those for whom you will order materials and
those you will merely forward this website. In either case,
from the base of your personal experience, you are recommending
helpful entities to persons who trust you.
Richard Kunz, chemist
: 719 635-1325 :
Richard_Kunz@msn.com
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