The Goal of Sales is to create the PERCEPTION of best value.
Sales presentations are designed to elicit positive responses by appealing largely to emotions, not intellect.
You, the consumer, and any supplier have conflicting goals. His is to sell his product at the highest price; yours is to buy the best product at the lowest price. You are plainly adversaries.
Consumer’s Union, the publisher of Consumer Reports, cuts through sales hype by objectively testing consumer products and services for cost, performance, safety, reliability - the hallmarks of good value.